My early iterations and design explorations where reactionary in nature. However through the process of making I was forced to acknowledge that in practice (as opposed to metaphorically) most rules are in fact helpful for the designer and reader alike. My design process in turn became less reactionary and more questioning. The result was a research method not a style or an anti-aesthetic.
I’ve typeset the Principles of the New Typography by Jan Tschichold (1928) as the main body of text as it was largely responsible for establishing modernist norms in the field of typography that are still in effect today. The text has been meticulously footnoted with comments that challenge these modernist ideals. Towards the end of the book the main text is disrupted and norms are broken to the point where the New Typography is completely covered up and the Norm-Critical Typography begins—calling for innovative and interdisciplinary methods to reinterpret our reality through design practice.