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Visual Identity
IADT Grad Show 2016
BONANZA LAND

A hyper-real Grad Show identity for a Dublin's most remote College of Art & Design

IADT is an island; The Island of Art, Design & Technology. Away from the buzz of Dublin City students work in an intensely creative environment which produces fantastical and innovative results. In order to entice visitors to take the journey to this island we needed to turn the grad show into a desireable and exciting destination. By borrowing cues and marketing tools from the world of tourism we created a hyperreal holiday resort and fun park called BONANZA LAND –Too Unreal Not To Be True

Promotional Video
Music by Limmy

Campus Map & Poster Exhibition Wayfinding

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Invitations

A range of postcards were designed to be sent out to entice curiosity about what Bonanza Land might be... VIP guests would then recieve an invitation in the shape of a holiday package with a map, airline ticket and itinerary. For a wider audience we designed animated e-invites & social media pages.

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VIP InviteMap, itinerary & airline ticket

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Graphic Profile
Elements, Textures & Typography

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More Work

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Visual Identity:
Bonanza Land

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Web & Motion:
Internet of Things

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Film Promotion:
–Beasts Like Us

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Thesis:
The Carnival Grotesque
–Representations of Femininity in Swedish Feminist Comics

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Web Design:
Fís Film Project

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Opera Promotion
The Fairy Queen by Henry Purcell

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Book Design and Typography:
The Norm-Crititcal Typography (ISTD merit)

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Interdiciplinary major project Sheela na Gigs –In Search of the Gee